The Verkhovna Rada will rebrand

The parliament plans to renew its brand by the 30th anniversary of Ukraine’s independence.
This was announced by the deputy chairman of the Verkhovna Rada, the people’s deputy from «Batkivshchyna» Elena Kondratyuk, Censor.NET informs with reference to the official website of the parliament.

«We want to streamline the different types of visualization that exists today. By the 30th anniversary of Ukraine’s independence, we plan to develop an updated branding of the Verkhovna Rada of Ukraine,» said Kondratyuk.

The parliamentary branding strategy working group today discussed the brand vision with representatives of creative agencies.

“It is important to develop the ideological and visual part of branding. After all, the brand performs the function of conveying messages that should not be from the past, but from the future. The design itself should be built on key meanings,” said Evgeny Zingerman, founder of a creative agency, presenting the rebranding concept.

In August-September 2020, it is planned to hold focus groups among the employees of the Verkhovna Rada Administration, people’s deputies, target audiences and form the ideological component of the parliament’s brand.

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