The People’s Deputy of Ukraine (faction of the “Servant of the People” party), the famous art curator Geo Leros accused the head of the Advertising Department of the Kiev City State Administration (KSCA) Alexander Smirnov of conspiring with Sweet Outdor Media, which resulted in mural on the wall of the house on Darnitskaya Square was destroyed to place an advertising banner in its place.
About this KV became known from the message of the People’s Deputy, a freelance adviser to the President of Ukraine Geo Leros on the page on the social network Facebook.
According to Geo Leros, the head of the Department for Advertising of the Kyiv City State Administration Alexander Smirnov and the company Sweet Outdor Media invented a cynical way to circumvent the ban on installing advertising planes on top of murals.
According to the People’s Deputy, in early July 2019, the company Sweet Outdor Media submitted an application to the Advertising Department of the Kyiv City State Administration for the design of an advertising banner on the wall of the house on Kharkiv Highway, 2a. Already on July 10, as stated by Geo Leros, Alexander Smirnov, by his order, establishes the status “Priority” for the company Sweet Outdor Media in issuing permission to install an advertising banner on the wall of this house.
However, later, as the people’s deputy notes, Alexander Smirnov tells the company that in the future she will be refused permission to place advertisements there, since in accordance with the Rules for the placement of advertising media in Kiev, an advertising medium cannot cover the decorative elements of the facade, which, according to Geo Leros, was at that moment mural.
The deputy also said that earlier the Department of Housing and Communal Infrastructure of the KSCA included a house on Kharkiv Highway, 2 in the energy saving program for residential buildings «70 on 30». At the same time, according to Leo Geros, in the house they decided to insulate only the wall with mural.
In the future, before starting work on wall insulation, as the MP said, the brackets are mounted under the banner of the banner and lighting. Their installation, according to Leo Geros, cost businessmen about 300 thousand hryvnias, while in fact the company did not have permission to place advertising funds on this wall at that time.
“Would they invest such an amount of money with a formal refusal in their hands and without the support of the head of the advertising department?” Asks Geo Leros.
The MP also said that he is preparing letters to the “necessary structures”.